Tropic Solace

Tropic Solace is a personal brand project that is targeted as an affordable travel company with a target audience for young travelers. The brand wanted to convey a sense of power while at the same time being fresh. With this in mind, I created a total brand package featuring a primary and secondary logo, social media posts, stickers, and merchandise.

Brainstorm & Rough Sketches

During the ideation phase, I was extremely drawn to hand drawn illustrations and text. This style really resonates with the fresh style the brand was leaning towards while targeting its younger audience. I also felt a mascot would make the brand stand out more. I incorporated a sun mascot to represent the tropical destinations the brand promotes as well as the shape of a compass to present Tropic Solace's message to make solo travel fun and invigorating.

Logo & Mascot

Social Media Graphics

Along with a logo, I created three social media graphics to promote the brand. I utilized Photoshop and Illustrator to incorporate hand drawn illustrations with warm and tropical images.

Icons, Stickers, and Mockups

I also incorporated different icons, stickers, and apparel mockups to complement the brand’s aesthetic and visuals.